Difference between revisions of "Guest-to-Member Ratio"

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The Guest-to-Member Ratio is very simply the number of [[Guest]]s who visit a [[Club]] during a particular time period, divided by the number who become [[Member]]s.  Not all [[Guest]]s become [[Member]]s.  Not all [[Guest]]s are [[Prospect]]s.   
 
The Guest-to-Member Ratio is very simply the number of [[Guest]]s who visit a [[Club]] during a particular time period, divided by the number who become [[Member]]s.  Not all [[Guest]]s become [[Member]]s.  Not all [[Guest]]s are [[Prospect]]s.   
  
[[Club]]s generally report that 20% to 50% of [[Guest]]s become [[Member]]s, if those [[Guest]]s are also [[Prospect]]s.  Therefore, if a [[Club]] has 15 [[Member]]s and wishes to get to 20 [[Member]]s, it needs five additional [[Member]]s but more [[Guest]]s than that.  If the Guest-to-Member Ratio is 33%, then the [[Club]] needs 15 [[Guest]]s in order to yield five [[Member]]s from its [[Public Relations]] efforts.
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[[Club]]s generally report that 20% to 50% of [[Guest]]s become [[Member]]s, if those [[Guest]]s are also [[Prospect]]s.  Therefore, if a [[Club]] has 15 [[Member]]s and wishes to get to 20 [[Member]]s, it needs five additional [[Member]]s but more [[Guest]]s than that.  If the Guest-to-Member Ratio is 33%, then the [[Club]] needs 15 [[Guest]]s in order to yield five [[Member]]s from its efforts.

Revision as of 20:01, 15 June 2016

The Guest-to-Member Ratio is very simply the number of Guests who visit a Club during a particular time period, divided by the number who become Members. Not all Guests become Members. Not all Guests are Prospects.

Clubs generally report that 20% to 50% of Guests become Members, if those Guests are also Prospects. Therefore, if a Club has 15 Members and wishes to get to 20 Members, it needs five additional Members but more Guests than that. If the Guest-to-Member Ratio is 33%, then the Club needs 15 Guests in order to yield five Members from its efforts.