Prospect Research

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Prospect Research is research done by the Vice President Public Relations of a Club with a view to finding out where and whether Prospects exist in the Club's general area. For example, the VPPR of a Corporate Club might ask within the company whether any department heads have encouraged their staffs to develop skills such as public speaking. Alternatively, the VPPR might ask the Club's Members and Guests whether any of them use Instagram or have friends who use Instagram, with a view toward deciding whether Prospects can feasibly be reached by use of Instagram.

Every VPPR needs to do Prospect Research because Prospects need to be contacted. Prospects need to be contacted because every Club will have some Turnover.